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 Case Study Evaluation Essay


The following case study of Johnson and Johnson will present how Johnson and Johnson experienced a nationwide crisis the moment in the fall season of 1982 several containers of Tylenol were lace-up with cyanide. This resulted in seven deaths around the Chicago, il area. The crisis started to be a nationwide development almost immediately. Even though the contaminated wine bottles were confined to the Chicago area this study will show how Johnson and Manley managed the crisis over a national level.

The research is provided to evaluate just how Johnson and Johnson worked ethically together with the crisis. The decisions of Johnson and Johnson had been methodical in addition to the best fascination of the community while reducing millions of dollars and maybe the problem of the company. We will show the highest ethical standards Meeks and Meeks gave to the crisis. We will also present other ethical alternatives that Johnson and Johnson would have taken in this ethical catastrophe. Symptom of the Problem

McNeil Lab was a division of Johnsons & Johnsons. In September 1982, seven persons had perished from a painkiller created by the lab (Trevino & Nelson 2004). This painkiller was Tylenol and when ingested by those seven persons in Chi town, they instantly died. Tylenol, a leading painkiller, was beneath investigation to learn the root cause of these deaths. Root of the challenge

The root reason for this problem was later discovered from the research. It was regarded at first what the root cause with the poisoning was, and if it was internal or external skade (Trevino & Nelson 2004). After a few weeks though, the investigators established that the set of supplements were lace-up with cyanide. Cyanide comes in many forms. It is a colorless and odorless gas or crystal, which in turn acts speedily if consumed or are coming in contact with it (CDC 2004). After the cyanide is definitely inside your human body, the following symptoms may happen, up to and including loss of life. В·People encountered with a small amount of cyanide by inhaling it, fascinating, gripping, riveting it through their epidermis, or eating foods that contain it may have some or perhaps all of the following symptoms within minutes: oRapid inhaling





oNausea and throwing up

oRapid heart rate

В·Exposure to a large amount of cyanide by any kind of route might cause these other well being effects too: oConvulsions

oLow stress

oSlow heart rate

oLoss of consciousness

oLung damage

oRespiratory failure leading to death

Source: CDC January twenty-seven, 2004

Key Players Involved

The important thing players associated with this discourage were Johnson & Johnson, their department Laboratory McNeil, and CEO James Burkie. At first know one understood exactly why the deaths took place or who had been involved, nevertheless accordingly to many articles, two off-duty firemen were playing their police radio and heard that two fatalities had occurred and Tylenol was used in both cases (Susan Tift 1982). For some reason someone experienced access to the cyanide outside McNeil Labs, and implemented it to varied lots within just stores. There was clearly no way that anybody could have tampered with cyanide in McNeil's Lab because the cyanide was beneath strict control within that facility. After, to get back the identity of Tylenol with the community, a press genius was sought out to reinstate the of Meeks & Manley. With non-tampering bottles and coupons, as well as public relations using the media being a tool, Meeks & Meeks made a come-back in the marketplace. CEO Wayne Burke dealt with the situation with ethical implication in mind. Could he acquired with his managers at Meeks & Johnson, after the reports broke from the scare, his trained staff knew exactly what needed to be doneВ—pull all products off the cabinets and cease production. This may have meant financial suicide, but it needed to be done. The choice was based upon their business credo which in turn read such as this:

" We believe each of our first responsibility is to the doctors, nursing staff, and patients, to mothers and fathers and all other folks who work with our...

References: CDC, Details of Cyanide. Published January twenty seven, 2004. Recovered online, 12 , 1, june 2006.

University of Phoenix. (Ed. ) (2004). Linda T. Trevino & Katherine A. Nelson. (2004) Managing Organization Ethics, Section 8 (3rd Ed. ) [University of Phoenix az Custom Publishing]. Retrieved December 1, 2005, from University of Phoenix, az, Resource PHL/323-Ethics in Management Web site:

Tifft, Susan. " Poison Craziness in the Midwest. " Time. October 10, 1982. Gathered online Dec 1, 2006.